Marketing

As of 2007, there has been more money spent on advertising on the web than on the radio. By 2010, it is estimated that more dollars will be spent on web advertising than on marketing through magazines. At Bluewall, we are fully prepared for this inevitable future.

We are experts in reading the rich demographic information that applications such as Google Analytics provide to track users.

RSS syndication and embedding technologies will permit products and services to be brought directly to the consumer. Bluewall understands this, and is already moving in this direction.

Our aggregation system helps significantly in understanding the demographics of the digital marketplace, where eventually all media products will be distributed and sold.

Through aggregation, Bluewall can focus on niche consumer segments, a focus for advertisers. Like the huge selection of different magazines on display at newsstands or bookstores, Bluewall’s content channels provide an opportunity for the specific placement of ads to specific markets.

Look at the specificity of the ads on the pages of these channels:

http://www.bluewallllc.com/channels/alternative_medicine/pages.php?feed=QiGong

http://www.bluewallllc.com/channels/local/pages.php?feed=locavore

http://www.bluewallllc.com/channels/yoga/pages.php?feed=ashtangayoga

http://www.bluewallllc.com/channels/sports/pages.php?feed=barrybonds

Bluewall sells ad space on our own media properties. We work with major ad companies to provide targeted ad surfaces, and can help you navigate this new world.